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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Elektronisches Geld"
~subject:"Mobile marketing"
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Advertising
Customer satisfaction
Elektronisches Geld
Mobile marketing
Mobile Business
28
Mobile business
28
Consumer behaviour
13
Konsumentenverhalten
13
Innovation adoption
10
Innovationsakzeptanz
10
Mobile communications
10
Mobilkommunikation
10
Mobile Anwendung
7
Mobile application
7
E-commerce
5
Electronic Commerce
5
Electronic money
4
Internet marketing
3
Mobile phone
3
Mobiltelefon
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Social Web
3
Social web
3
mobile payment
3
China
2
Consumer attitudes
2
Dienstleistungsqualität
2
Electronic Banking
2
Electronic banking
2
Information system
2
Informationssystem
2
Innovation diffusion
2
Innovationsdiffusion
2
Kundenzufriedenheit
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Marketing management
2
Marketingmanagement
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Mobile Marketing
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Service quality
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8
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Amirkhanpour, Monaliz
1
Garcia, Manuel B.
1
Lim, Khor Teik
1
Liébana-Cabanillas, Francisco
1
Montoro-Ríos, Francisco
1
Oh, Lih-bin
1
Ponce, Soledad
1
Ramos de Luna, Iviane
1
Shaizatulaqma Kamalul Ariffin
1
Singh, Kamini
1
Singh, Nidhi
1
Srivastava, Shalini
1
Thrassou, Alkis
1
Ugalde, Cecilia
1
Vrontis, Demetris
1
Wang, KanLiang
1
Wang, Ting
1
Yuan, Yufei
1
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
22
Journal of payments strategy & systems
17
International journal of bank marketing
8
International journal of business information systems : IJBIS
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
Technological forecasting & social change : an international journal
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of electronic finance : IJEF
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of internet commerce
4
Marketing intelligence & planning
4
Premier reference source
4
SpringerLink / Bücher
4
Technology analysis & strategic management
4
The international journal of bank marketing : IJBM
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Electronic markets : the international journal on networked business
3
Information systems management
3
Information systems research : ISR
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Pakistan journal of commerce and social sciences
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The journal of applied business research
3
The service industries journal
3
Advances in e-business research (AEBR) book series
2
Advances in finance, accounting, and economics (AFAE) book series
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Die Bank
2
Economies : open access journal
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handbook of research on mobile marketing management
2
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ECONIS (ZBW)
8
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1
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
2
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin
;
Lim, Khor Teik
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013258224
Saved in:
3
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
4
From resistance to acceptance : role of moderating and mediating variables in intention to use mobile payment services
Srivastava, Shalini
;
Singh, Nidhi
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012534245
Saved in:
5
Determinants of the intention to use NFC technology as a payment system : an acceptance model approach
Ramos de Luna, Iviane
;
Montoro-Ríos, Francisco
; …
- In:
Information systems and e-business management : ISeB
14
(
2016
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10011673224
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Wang, Ting
;
Oh, Lih-bin
;
Wang, KanLiang
;
Yuan, Yufei
- In:
Information systems and e-business management : ISeB
11
(
2013
)
2
,
pp. 189-210
Persistent link: https://www.econbiz.de/10009742917
Saved in:
8
Effect of card and internet banking on users
Singh, Kamini
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10009545449
Saved in:
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