//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand
Marketingmanagement
Internet marketing
94
Online-Marketing
94
Social Web
49
Social web
49
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
25
Markenführung
25
Relationship marketing
23
Brand image
15
Markenimage
15
Viral marketing
12
Virales Marketing
12
social media
12
Advertising
11
Marketing management
11
Online retailing
11
Online-Handel
11
Werbung
11
E-commerce
10
Electronic Commerce
10
Advertising effects
9
Customer integration
9
Kundenintegration
9
Social media
9
Werbewirkung
9
Customer satisfaction
7
Kundenzufriedenheit
7
Social network
6
Soziales Netzwerk
6
Confidence
5
Markenartikel
5
Vertrauen
5
Brand loyalty
4
Deutschland
4
Emotion
4
Facebook
4
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
31
German
2
Author
All
Dessart, Laurence
2
Dölling, Steffen
2
Möhlenbruch, Dirk
2
Polonsky, Michael J.
2
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bayram, Pelin
1
Bian, Dong
1
Breitsohl, Jan Christian
1
Calder, Bobby J.
1
Cao, Joanne T.
1
Chaffey, Dave
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chao, Chih-Wei
1
Chen, Junsong
1
Chinelato, Flavia Braga
1
Chong, Woon Kian
1
Davis, Judy Foster
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Ewing, Mike
1
Garrod, Brian
1
Gorman, Sarah
1
Hao, Ruohong
1
Harrigan, Paul
1
Hodis, Monica Alexandra
1
Hong, Zhao
1
Hu, Meng
1
Ibbotson, Patrick
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Kim, Su Jung
1
Le Thanh Tiep
1
Leckie, Civilai
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Asia Pacific journal of marketing and logistics
Journal of marketing management : MM
Journal of business research : JBR
102
Journal of retailing and consumer services
63
International journal of internet marketing and advertising : IJIMA
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
34
International journal of electronic marketing and retailing : IJEMR
31
Marketing intelligence & planning
28
Journal of strategic marketing
25
The journal of brand management : an international journal
25
Journal of internet commerce
24
Journal of marketing communications
24
Journal of promotion management : innovations in planning and applied research
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
20
Business horizons
19
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Cogent business & management
14
International journal of advertising : the review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
Journal of marketing
14
The journal of business & industrial marketing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of business information systems : IJBIS
13
International journal of hospitality management
13
Springer eBook Collection
13
Journal of advertising research
12
Technological forecasting & social change : an international journal
12
The service industries journal
12
Journal of promotion management : JPM
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of fashion marketing and management
10
Premier reference source
10
Psychology & marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
5
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
10
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->