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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Beziehungsmarketing
Konsumentenverhalten
Werbewirkung
Internet marketing
94
Online-Marketing
94
Social Web
49
Social web
49
Consumer behaviour
48
Brand management
25
Markenführung
25
Relationship marketing
23
Brand image
15
Markenimage
15
Viral marketing
12
Virales Marketing
12
social media
12
Advertising
11
Marketing management
11
Marketingmanagement
11
Online retailing
11
Online-Handel
11
Werbung
11
E-commerce
10
Electronic Commerce
10
Advertising effects
9
Customer integration
9
Kundenintegration
9
Social media
9
Customer satisfaction
7
Kundenzufriedenheit
7
Social network
6
Soziales Netzwerk
6
Brand
5
Confidence
5
Markenartikel
5
Vertrauen
5
Brand loyalty
4
Deutschland
4
Emotion
4
Facebook
4
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Dessart, Laurence
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Dölling, Steffen
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Lee, Jungwon
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Michaelidou, Nina
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Möhlenbruch, Dirk
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Park, Cheol
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
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Chai Har Lee
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Cham Tat Huei
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Che, Tong
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Asia Pacific journal of marketing and logistics
Journal of marketing management : MM
Journal of business research : JBR
225
Journal of retailing and consumer services
161
International journal of internet marketing and advertising : IJIMA
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
International journal of advertising : the review of marketing communications
93
Journal of marketing communications
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of advertising research
75
Journal of promotion management : innovations in planning and applied research
67
International journal of electronic marketing and retailing : IJEMR
63
Journal of internet commerce
59
International journal of hospitality management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of product & brand management
50
International journal of advertising : the quarterly review of marketing communications
48
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Electronic commerce research
43
Information systems research : ISR
43
Cogent business & management
42
Journal of promotion management : JPM
37
Journal of marketing
36
International journal of technology marketing : IJTMkt
34
Psychology & marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of electronic commerce research : JECR
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
33
International journal of electronic commerce : IJEC
31
Tourism management : research, policies, practice
31
International journal of consumer studies
30
Journal of management information systems : JMIS
30
Journal of marketing research : JMR
30
Technological forecasting & social change : an international journal
30
International journal of contemporary hospitality management
29
Journal of strategic marketing
29
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
59
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
5
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
8
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
9
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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