The dark side of mobile apps : when and how technical security matters for in-app purchases?
Year of publication: |
2023
|
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Authors: | Liu, Yulong ; Chung, Henry F. L. ; Zhang, Zuopeng ; Wu, Mian |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 2965-2982
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Subject: | App security | Consumer satisfaction | In-app purchases | Mobile apps | Social media marketing | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business |
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