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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Beziehungsmarketing
Website
Internet marketing
286
Online-Marketing
286
Social Web
171
Social web
171
Consumer behaviour
154
Konsumentenverhalten
154
Online retailing
74
Online-Handel
74
Viral marketing
63
Virales Marketing
63
Brand management
59
Markenführung
59
Relationship marketing
57
E-commerce
54
Electronic Commerce
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Advertising effects
44
Werbewirkung
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Advertising
31
Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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Social media marketing
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Werbung
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Internet
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Customer integration
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social media
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
77
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of electronic marketing and retailing : IJEMR
31
Journal of internet commerce
30
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
The journal of product & brand management
24
Marketing intelligence & planning
20
Tourism management : research, policies, practice
18
Journal of marketing communications
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
Asia Pacific journal of marketing and logistics
14
Business horizons
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Technological forecasting & social change : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of contemporary hospitality management
13
Journal of electronic commerce research : JECR
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
Journal of travel and tourism marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of electronic commerce : IJEC
11
Journal of hospitality marketing & management
11
Journal of marketing
11
Electronic commerce research
10
International journal of retail & distribution management
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
83
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1
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
10
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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