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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Internet marketing
13
Online-Marketing
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Brand management
4
Deutschland
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Germany
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Markenführung
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Customer integration
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E-commerce
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Electronic Commerce
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Information behaviour
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Dölling, Steffen
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Möhlenbruch, Dirk
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Ritschel, Frank
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Customer engagement : contemporary issues and challenges
9
Developing digital marketing : relationship perspectives
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
E-marketing ; Vol. 1
3
Handbook of research on effective advertising strategies in the social media age
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
2
Handbook of research on customer engagement
2
Marketing in the cyber era : strategies and emerging trends
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
AI innovation in services marketing
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Consumer behavior : practice oriented perspectives
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cultural and technological influences on global business
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital transformation and new approaches in trade, economics, finance and banking
1
Driving traffic and customer activity through affiliate marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing in developed and developing countries : emerging practices
1
E-retailing challenges and opportunities in the global marketplace
1
Enhancing customer engagement through location-based marketing
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Essays on contracts, mechanisms and information revelation
1
Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
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ECONIS (ZBW)
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Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Frank
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2008
Persistent link: https://www.econbiz.de/10003762126
Saved in:
2
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2007
Persistent link: https://www.econbiz.de/10003565845
Saved in:
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