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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Markenführung"
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Beziehungsmarketing
Internet marketing
Markenführung
Online-Marketing
105
Social Web
55
Social web
55
Consumer behaviour
44
Konsumentenverhalten
44
Relationship marketing
23
Brand management
21
E-commerce
18
Electronic Commerce
18
Social Media
14
Marketing management
13
Marketingmanagement
13
Brand image
12
Markenimage
12
Online retailing
12
Online-Handel
12
social media
12
Social network
10
Soziales Netzwerk
10
Viral marketing
10
Virales Marketing
10
Internet
9
Advertising
8
Customer integration
8
Kundenintegration
8
Website
8
Werbung
8
Advertising effects
7
Werbewirkung
7
Facebook
6
KMU
6
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
SpringerLink / Bücher
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Springer eBook Collection
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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ECONIS (ZBW)
105
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1
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
2
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
3
What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis
;
Saprikis, Vaggelis
;
Koukoulis, Ioannis
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
Saved in:
4
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
5
Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius
;
Babu, Deepak
;
Francis, Michelle
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
Saved in:
6
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
7
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
8
A study of networking and information exchange factors influencing user participation in niche social networking sites
Osorio, Carlos Andres
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012007787
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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