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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Emotion"
~subject:"Innovation"
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Beziehungsmarketing
Emotion
Innovation
Internet marketing
114
Online-Marketing
114
Social Web
74
Social web
74
Consumer behaviour
67
Konsumentenverhalten
67
Brand management
62
Markenführung
62
Brand image
40
Markenimage
40
Relationship marketing
34
Brand
23
Social media
23
Markenartikel
22
Viral marketing
20
Virales Marketing
20
Customer integration
15
Kundenintegration
15
social media
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Online retailing
11
Online-Handel
11
Werbewirkung
11
Advertising
10
Werbung
10
Facebook
9
Brand loyalty
7
Consumer engagement
7
Markentreue
7
Social network
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Soziales Netzwerk
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
The journal of product & brand management
Journal of business research : JBR
74
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of electronic marketing and retailing : IJEMR
24
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
17
Journal of the Academy of Marketing Science
17
Marketing intelligence & planning
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Asia Pacific journal of marketing and logistics
16
International journal of hospitality management
16
Journal of marketing communications
16
Technological forecasting & social change : an international journal
16
Cogent business & management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of strategic marketing
13
The journal of brand management : an international journal
13
SpringerLink / Bücher
12
The service industries journal
12
International journal of technology marketing : IJTMkt
11
Tourism management : research, policies, practice
11
International journal of business information systems : IJBIS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of contemporary hospitality management
9
Psychology & marketing
9
International journal of retail & distribution management
8
Journal of global marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
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ECONIS (ZBW)
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
6
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
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