The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Dominyka Venciute and Lukas Karalius, James Reardon and Vilte Auruskeviciene
| Year of publication: |
2023
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|---|---|
| Authors: | Venciūtė, Dominyka ; Karalius, Lukas ; Reardon, James ; Auruskeviciene, Vilte |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1374-1387
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| Subject: | Employee advocacy | SEM | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2022-4253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485577