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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Customer integration"
~subject:"social networking sites"
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Beziehungsmarketing
Bibliometrics
Customer integration
social networking sites
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
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Werbung
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Advertising effects
4
Deutschland
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E-commerce
4
Electronic Commerce
4
Germany
4
Social network
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Werbewirkung
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Facebook
3
Innovation
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Online retailing
3
Online-Handel
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Dessart, Laurence
2
Dölling, Steffen
2
Hennigs, Nadine
2
Langner, Sascha
2
Michaelidou, Nina
2
Möhlenbruch, Dirk
2
Wiedmann, Klaus-Peter
2
Breitsohl, Jan Christian
1
Calder, Bobby J.
1
Chen, Junsong
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Garrod, Brian
1
Gironda, John T.
1
Hamill, James
1
Harrigan, Paul
1
Ibbotson, Patrick
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Malthouse, Edward C.
1
Marbach, Julia
1
Meneses, Rita W.
1
Micevski, Milena
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Moraes, Caroline
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Morgan-Thomas, Anna
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Nunan, Daniel
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Pedersen, Per Egil
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Pourazad, Naser
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Ramsey, Elaine
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Raquel, Cristiana
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Ritschel, Falk
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Ritschel, Frank
1
Solem, Birgit Andrine Apenes
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Stocchi, Lara
1
Thomas, Robert
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Vandenbosch, Mark B.
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Veloutsou, Cleopatra
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
80
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of internet commerce
21
Journal of promotion management : innovations in planning and applied research
21
Marketing intelligence & planning
19
Journal of strategic marketing
18
The journal of brand management : an international journal
17
Business horizons
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
SpringerLink / Bücher
12
The service industries journal
12
International journal of hospitality management
10
Tourism management : research, policies, practice
10
Customer engagement : contemporary issues and challenges
9
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Journal of electronic commerce research : JECR
9
The journal of business & industrial marketing
9
Electronic commerce research
8
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Journal of hospitality marketing & management
8
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ECONIS (ZBW)
19
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
7
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
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