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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Facebook"
~subject:"social networking sites"
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Beziehungsmarketing
Bibliometrics
Facebook
social networking sites
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
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3
Innovation
3
Online retailing
3
Online-Handel
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Dessart, Laurence
2
Dölling, Steffen
2
Möhlenbruch, Dirk
2
Andrews, Lynda
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Bianchi, Constanza
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Breitsohl, Jan Christian
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Calder, Bobby J.
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Chen, Junsong
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Dineva, Denitsa Petrova
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Dou, Wenyu
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Drennan, Judy
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Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Gironda, John T.
1
Hamill, James
1
Harrigan, Paul
1
Hodis, Monica Alexandra
1
Ibbotson, Patrick
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Malthouse, Edward C.
1
Marbach, Julia
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Meneses, Rita W.
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Michaelidou, Nina
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Morgan-Thomas, Anna
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Nunan, Daniel
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Raquel, Cristiana
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Ritschel, Falk
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Ritschel, Frank
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Sashittal, Hemant Chaitanya
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Solem, Birgit Andrine Apenes
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Sriramachandramurthy, Rajendran
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Thomas, Robert
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Veloutsou, Cleopatra
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
80
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of electronic marketing and retailing : IJEMR
26
The journal of product & brand management
26
Journal of promotion management : innovations in planning and applied research
25
Journal of internet commerce
22
Marketing intelligence & planning
20
Business horizons
18
Journal of marketing communications
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of strategic marketing
16
International journal of hospitality management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of the Academy of Marketing Science
15
Cogent business & management
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Technological forecasting & social change : an international journal
14
The journal of brand management : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
12
International journal of technology marketing : IJTMkt
12
The service industries journal
12
Electronic commerce research
11
International journal of consumer studies
11
Journal of hospitality marketing & management
11
SpringerLink / Bücher
11
Tourism management : research, policies, practice
11
Journal of electronic commerce research : JECR
10
Customer engagement : contemporary issues and challenges
9
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of electronic commerce : IJEC
9
Journal of marketing
9
Journal of marketing for higher education
9
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ECONIS (ZBW)
18
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
6
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
7
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
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