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isPartOf:"International Journal of Sport Finance"
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Markenführung"
~subject:"Sponsorship"
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Markenführung
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121
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Ahn, Taesoo
1
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International Journal of Sport Finance
European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
22
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sport management and marketing : IJSMM
17
Sport management review
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
SpringerLink / Bücher
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
Applied Marketing Science / Angewandte Marketingforschung
4
Springer eBook Collection
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Research
3
Springer eBook Collection / Business and Economics
3
Die Bank
2
Diskussionsarbeit
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
KulturKommerz
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Tübinger Diskussionsbeiträge
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Working papers in economics and statistics
2
2006 Business & Economics Society International Conference ; Vol. 1
1
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ECONIS (ZBW)
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1
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
2
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
3
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
4
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
5
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
6
Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian
;
Cook, David
;
Jones, Andrew
;
Bason, Tom
; …
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013271129
Saved in:
7
Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
Saved in:
8
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
9
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
10
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
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