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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Interaktive Medien"
~subject:"Personalization"
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Interaktive Medien
Personalization
Website
70
Consumer behaviour
43
Konsumentenverhalten
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Online retailing
22
Online-Handel
22
Internet marketing
21
Online-Marketing
21
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13
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Confidence
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Ahn, Hyunchul
1
Asdemir, Kursad
1
Bodoff, David
1
Chen, Huaping
1
Cheung, Man Yee
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Ho, Shuk Ying
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Kim, Kyoung-jae
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Luo, Chuan
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Mahdian, Mohammad
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McKechnie, Sally
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Sia, Choon Ling
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Decision support systems : DSS ; the international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Tourism management : research, policies, practice
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applying predictive analytics within the service sector
1
Aus dem Programm IT-Management und -Anwendungen
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Düsseldorf working papers in applied management and economics
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of customer behaviour
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing communications
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Journal of media business studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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MBS working papers
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Marketing : ZFP ; journal of research and management
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Nonprofit and voluntary sector quarterly
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer Computer Science
1
Springer computer science
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Studium
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Technological forecasting & social change : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
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1
Task facilitative tools, choice goals, and risk averseness : a process-view study of e-stores
Nath, Prithwiraj
;
McKechnie, Sally
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1572-1576
Persistent link: https://www.econbiz.de/10011450346
Saved in:
2
Effectiveness of website personalization : does the presence of personalized recommendations cannibalize sampling of other items?
Bodoff, David
;
Ho, Shuk Ying
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 208-235
Persistent link: https://www.econbiz.de/10011434030
Saved in:
3
Collaborative filtering with a user-item matrix reduction technique
Kim, Kyoung-jae
;
Ahn, Hyunchul
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009384794
Saved in:
4
Credibility of electronic word-of-mouth : informational and normative determinants of on-line consumer recommendations
Cheung, Man Yee
;
Luo, Chuan
;
Sia, Choon Ling
;
Chen, Huaping
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003856914
Saved in:
5
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
6
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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