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isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Interaktive Medien"
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Advertising effects
Comparison
Interaktive Medien
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27
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International journal of electronic commerce : IJEC
Journal of internet commerce
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of promotion management : JPM
4
Journal of advertising : official publication of the American Academy of Advertising
3
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3
Journal of business research : JBR
3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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International journal of advertising : the review of marketing communications
2
International journal of business innovation and research
2
International journal of electronic business
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research
2
Journal of retailing and consumer services
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Leitfaden Online-Marketing ; [Bd. 1]
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Anxieties and management responses in international business
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
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Cogent economics & finance
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Comparative perspectives on global corporate social responsibility
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ECONIS (ZBW)
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Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
2
Online viewing and aesthetic preferences of generation Y and the baby boom generation : testing user web site experience through eye tracking
Djamasbi, Soussan
;
Siegel, Marisa
;
Skorinko, Jeanine
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
4
,
pp. 121-157
Persistent link: https://www.econbiz.de/10009267722
Saved in:
3
The effects of browsing frequency and gender on the relationship between perceived control and patronage intentions in e-tail
Wang, Edward Shih-tse
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
3
,
pp. 129-144
Persistent link: https://www.econbiz.de/10003965138
Saved in:
4
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
5
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
6
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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