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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Beziehungsmarketing
Internet marketing
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Werbewirkung
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketing management
14
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
electronic word-of-mouth
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
Customer satisfaction
5
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99
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Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Duh, Helen Inseng
2
Ha, Louisa
2
Kwon, Eun Sook
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
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1
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1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alexandrovskiy, Sergey
1
Alvandi, Mohsen
1
An, Soontae
1
Ancillai, Chiara
1
Annamalai, Balamurugan
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Athanasopoulou, Pinelopi
1
Balconi, Michela
1
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1
Bartoloni, Sara
1
Ben Yahia, Imene
1
Boistel, Philippe
1
Bolat, Elvira
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Bélanger, Charles H.
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
276
Journal of retailing and consumer services
161
International journal of advertising : the review of marketing communications
110
SpringerLink / Bücher
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Springer eBook Collection
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Asia Pacific journal of marketing and logistics
29
Journal of marketing research
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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Source
All
ECONIS (ZBW)
99
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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