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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
Internet marketing
99
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Werbewirkung
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
electronic word-of-mouth
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
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32
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Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Agrebi, Meriem
1
Alvandi, Mohsen
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Annamalai, Balamurugan
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Antoniadis, Ioannis
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Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
El-Deeb, Sara
1
Falaster, Christian
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Ha, Louisa
1
Heidari, Setareh
1
Ho, Ree Chan
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Jeong, Hyun Ju
1
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Katsonis, Nikolaos
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Llach, Josep
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1
Mass Hareeza Ali
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Mathupayas Thongmak
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Mohseni, Mohammad Zia
1
Morano, Rogério Scabim
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
80
Journal of retailing and consumer services
49
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of product & brand management
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing communications
16
The journal of brand management : an international journal
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
13
Journal of marketing management : MM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of marketing
9
Technological forecasting & social change : an international journal
9
The journal of business & industrial marketing
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Business horizons
8
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
8
Journal of marketing analytics : JMA
8
International journal of retail & distribution management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing for higher education
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Electronic commerce research
6
Global business review
6
International journal of electronic commerce : IJEC
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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