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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Beziehungsmarketing
Werbewirkung
Internet marketing
99
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketing management
14
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
electronic word-of-mouth
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
Customer satisfaction
5
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48
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48
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English
48
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Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Agrebi, Meriem
1
Alexandrovskiy, Sergey
1
Alvandi, Mohsen
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An, Soontae
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Annamalai, Balamurugan
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Aramendia-Muneta, Maria Elena
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Arnita, Devi
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Arora, Taanika
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Balconi, Michela
1
Barrichello, Alcides
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Bolat, Elvira
1
Burnaz, Sebnem
1
Carneiro-da-Cunha, Julio Araujo
1
Cassioli, Federico
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chaudhary, Monica
1
Cheng, Robin
1
Chung, Yoo Jin
1
Costa, Renato J. Lopes da
1
Dangi, Hamendra Kumar
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Deshwal, Pankaj
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Duffett, Rodney Graeme
1
Fantapié Altobelli, Claudia
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Giovanis, Apostolos
1
Greve, Goetz
1
Guerreiro, Robson Coelho
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
104
International journal of advertising : the review of marketing communications
73
Journal of retailing and consumer services
64
Journal of marketing communications
52
Journal of promotion management : innovations in planning and applied research
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising research
25
The journal of product & brand management
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Marketing intelligence & planning
22
Journal of internet commerce
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
The journal of brand management : an international journal
18
Journal of promotion management : JPM
17
Asia Pacific journal of marketing and logistics
16
Information systems research : ISR
15
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Technological forecasting & social change : an international journal
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of marketing research
14
SpringerLink / Bücher
14
Electronic commerce research
13
Journal of marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of electronic commerce : IJEC
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of hospitality management
10
Journal of current issues and research in advertising
10
Journal of marketing management : MM
10
Journal of marketing research : JMR
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing
9
International journal of consumer studies
9
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ECONIS (ZBW)
48
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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