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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"electronic word-of-mouth"
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Beziehungsmarketing
electronic word-of-mouth
Internet marketing
99
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Werbewirkung
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketing management
14
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
Customer satisfaction
5
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Article
27
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27
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27
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English
27
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Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Armelini, Guillermo
1
Assimakopoulos, Costas
1
Barrichello, Alcides
1
Bolat, Elvira
1
Bélanger, Charles H.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chay Yau Choon
1
Cheng, Robin
1
Dagistanli, Hayri Sinan
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Flaswinkel, Anne Mareike
1
Gautam, Omvir
1
González, Jorge
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Ha, Louisa
1
Heidari, Setareh
1
Ho, Ree Chan
1
Iacobucci, Serena
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Kabadayi, Ebru Tumer
1
Kaur, Gurveen
1
Llach, Josep
1
Loureiro, Sandra Maria Correia
1
Mathupayas Thongmak
1
Mohseni, Mohammad Zia
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
62
Journal of retailing and consumer services
45
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
The journal of product & brand management
21
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing intelligence & planning
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of internet commerce
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
SpringerLink / Bücher
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
International journal of consumer studies
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail & distribution management
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of global marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing for higher education
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of service management
6
Tourism management : research, policies, practice
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Business horizons
5
Developing digital marketing : relationship perspectives
5
Electronic commerce research
5
Global business review
5
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
27
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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