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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Mobile Marketing"
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Search: subject_exact:"Online-Targeting"
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Mobile Marketing
Internet marketing
304
Online-Marketing
304
Consumer behaviour
184
Konsumentenverhalten
184
Social Web
168
Social web
168
Advertising effects
97
Werbewirkung
97
Advertising
82
Werbung
82
Brand management
78
Markenführung
78
social media
65
Viral marketing
59
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59
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Aghniadi
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Alexandrovskiy, Sergey
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Aramendia-Muneta, Maria Elena
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Arnita, Devi
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Bakr, Yousra
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Drossos, Dimitris A.
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Foukas, Konstantinos G.
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Garcia-Davalos, Alexander
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Giaglis, George M.
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Kim, Mikyoung
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Kokkinaki, Flora
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Olarte-Pascual, Cristina
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Yılmaz, Çengiz
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International journal of internet marketing and advertising : IJIMA
Electronic commerce research and applications
Journal of promotion management : innovations in planning and applied research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of business research : JBR
7
Business horizons
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Technological forecasting & social change : an international journal
2
Wissenschaftliche Schriften der WWU Münster / 4
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
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ECONIS (ZBW)
15
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
4
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
5
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
6
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
7
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
8
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
9
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
10
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
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