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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Global business review"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Brand image"
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Search: subject_exact:"Online-Targeting"
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Brand image
Internet marketing
275
Online-Marketing
275
Consumer behaviour
159
Konsumentenverhalten
159
Social Web
153
Social web
153
Brand management
61
Markenführung
61
social media
61
Advertising effects
60
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60
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54
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54
Beziehungsmarketing
52
Relationship marketing
52
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45
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45
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45
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26
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social media marketing
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consumer behaviour
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advertising
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Beig, Faseeh Amin
2
Kwon, Eun Sook
2
Achlada, Chara
1
Al-Mamun, Abdullah
1
Anand, Vijeta
1
Ananda S
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Baccarella, Christian V.
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Bang, Nguyen
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1
Bhattacharya, Subhajit
1
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1
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1
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1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
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1
Coelho, Joana
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
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1
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1
Gupta, Amit
1
Güngör, Ayşegül Sağkaya
1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Global business review
International journal of technology marketing : IJTMkt
Journal of business research : JBR
50
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
15
Cogent business & management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
Young consumers : insight and ideas for responsible marketers
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
European journal of marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
9
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
10
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
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