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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Advertising effects"
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Search: subject_exact:"Online-Targeting"
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Advertising effects
Internet marketing
258
Online-Marketing
258
Consumer behaviour
145
Konsumentenverhalten
145
Social Web
142
Social web
142
social media
59
Brand management
57
Markenführung
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Werbewirkung
57
Advertising
52
Werbung
52
Viral marketing
49
Virales Marketing
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Beziehungsmarketing
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Relationship marketing
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Brand image
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Markenimage
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consumer behaviour
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advertising
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Kwon, Eun Sook
2
Moschis, George P.
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
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An, Soontae
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1
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1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
57
Journal of marketing communications
56
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
57
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
10
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
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