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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of product & brand management"
~type:"article"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
354
Online-Marketing
354
Consumer behaviour
189
Konsumentenverhalten
189
Social Web
170
Social web
170
Advertising effects
114
Werbewirkung
114
Brand management
107
Markenführung
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72
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72
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65
Beziehungsmarketing
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social media
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Fulgoni, Gian M.
6
Assimakopoulos, Costas
3
Fulgoni, Gian
3
Kwon, Eun Sook
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Pentina, Iryna
3
Rita, Paulo
3
Sharp, Byron
3
Vrontis, Demetris
3
Agrebi, Meriem
2
Antoniadis, Ioannis
2
Appiah, Osei
2
Bellman, Steven
2
Bormann, Patrick
2
Boutsouki, Christina
2
Brettel, Malte
2
Campbell, Colin
2
Chen, Huan
2
Christodoulides, George
2
Cohen, Justin
2
Duh, Helen Inseng
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Guzman, Francisco
2
Ha, Louisa
2
Hatzithomas, Leonidas
2
Jevons, Colin
2
Jiang, Pingjun
2
Kennedy, Eric
2
Koehler, Jim
2
Koh, Anthony C.
2
LaPointe, Pat
2
Langaro, Daniela
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Ma, Judy
2
Michaelidou, Nina
2
Moro, Sérgio
2
Moschis, George P.
2
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
The journal of product & brand management
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of promotion management : JPM
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
354
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81
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
82
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
Saved in:
83
Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
84
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
85
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
86
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
87
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
88
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
89
Political party's fan page posts and online engagement on Facebook
Kaur, Manpreet
;
Verma, Rajesh
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10012598980
Saved in:
90
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
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