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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International Journal of Energy Economics and Policy : IJEEP"
~person:"Besharat, Ali"
~person:"Grappi, Silvia"
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Search: subject_exact:"Behavioral intention"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International Journal of Energy Economics and Policy : IJEEP
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The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
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2
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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