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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Business strategy and the environment"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Fashion"
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Search: subject_exact:"Consumer Behaviour"
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Fashion
Consumer behaviour
714
Konsumentenverhalten
714
Brand management
308
Markenführung
308
Brand image
249
Markenimage
249
Brand
209
Markenartikel
206
Beziehungsmarketing
129
Einzelhandel
129
Relationship marketing
129
Retail trade
129
Luxury goods
69
Luxusgüter
69
Online retailing
56
Online-Handel
56
Emotion
47
Nachhaltige Entwicklung
47
Sustainable development
47
Environmental consciousness
42
Social Web
42
Social web
42
Umweltbewusstsein
42
Customer satisfaction
41
Internet marketing
41
Kundenzufriedenheit
41
Online-Marketing
41
Sustainable product
39
USA
39
United States
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Öko-Produkt
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Food retailing
36
Lebensmitteleinzelhandel
36
Sustainability
36
Marketing management
35
Marketingmanagement
35
Corporate Social Responsibility
33
Corporate social responsibility
33
Advertising effects
31
Werbewirkung
31
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29
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Kang, Jiyun
2
Anderson, Alastair
1
Ashman, Rachel
1
Bailey, Lauren R.
1
Bissenbina, Assemgul
1
Bläse, Richard
1
Borch Münster, Mia
1
Caniato, Federico
1
Carey, Lindsey
1
Caridi, Maria
1
Carranza, Rocío
1
Cervellon, Marie-Cécile
1
Choi, Tsan-Ming
1
Cook, Sasikarn Chatvijit
1
Costa, Inês
1
Damminga, Cara
1
Danese, Pamela
1
De Juan Vigaray, Maria D.
1
Diaz, Estrella
1
Farah, Maya F.
1
Faraoni, Monica
1
Faria, Amy A.
1
Filser, Matthias
1
Fuxman, Leonora
1
Gadzinski, Gregory
1
Grigoriou, Nicholas
1
Hack-Polay, Dieu
1
Haddad, Stephanie
1
Hageman, Eva
1
Hall, Angela
1
Harms, Trine
1
Haug, Anders
1
Hota, Monali
1
Hur, Songyee
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Jang, Jisu
1
Jin, Byoungho
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Ju, Hae Won
1
Jung, Sojin
1
Kapferer, Jean-Noël
1
Kim, Hye-yŏng
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International journal of retail & distribution management
Business strategy and the environment
The journal of brand management : an international journal
Journal of fashion marketing and management
132
Journal of retailing and consumer services
66
Journal of business research : JBR
42
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
24
Asia Pacific journal of marketing and logistics
15
Cogent business & management
14
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
12
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of emerging markets
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
Journal of consumer behaviour
4
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ECONIS (ZBW)
29
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1
Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry
Bläse, Richard
;
Filser, Matthias
;
Kraus, Sascha
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 626-641
Persistent link: https://www.econbiz.de/10014467304
Saved in:
2
Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
3
Solving the luxury fashion and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
4
Psychological ownership rather than material consumption : can fashion firms' new subscription services become an environmentally sustainable business strategy?
Kang, Jiyun
;
Bissenbina, Assemgul
;
Faria, Amy A.
;
Jang, Jisu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1592-1609
Persistent link: https://www.econbiz.de/10014513535
Saved in:
5
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
6
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
7
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
10
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
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