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isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Design and management of interfirm networks : franchise networks cooperatives and alliances"
~subject:"Psychology of advertising"
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International journal of sports marketing & sponsorship
Academy of Management journal : AMJ
Design and management of interfirm networks : franchise networks cooperatives and alliances
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
2
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
Saved in:
3
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
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