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isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of wine economics"
~isPartOf:"Wine Tourism and Sustainability : The Economic, Social and Environmental Contribution of the Wine Industry"
~subject:"Marketing management"
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International journal of wine business research : IJWBR
Journal of wine economics
Wine Tourism and Sustainability : The Economic, Social and Environmental Contribution of the Wine Industry
Wine Economics and Policy
8
International journal of wine business research
3
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
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E-innovation for sustainable development of rural resources during global economic crisis
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Economies et sociétés ; 36,9/10
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Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists
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European journal of marketing : EJM
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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Improving marketing strategies for private label products
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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1
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
2
Market segmentation and dynamic analysis of sparkling wine purchases in Italy
Bassi, Francesca
;
Pennoni, Fulvia
;
Rossetto, Luca
- In:
Journal of wine economics
16
(
2021
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012705496
Saved in:
3
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
4
The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei
;
O'Connor, Allan
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10011750880
Saved in:
5
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
6
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
7
Crafting an iconic wine : the rise of "cult" Napa
Taplin, Ian M.
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011590133
Saved in:
8
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
9
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
10
À votre santé - conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette
;
Paschen, Ulrich
;
Kietzmann, Jan Henrik
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011590150
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