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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Mobile Business"
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Konsumentenverhalten
Mobile Business
Mobile Marketing
8
Mobile marketing
8
Consumer behaviour
3
Advertising
2
Advertising effects
2
Brand management
2
Internet
2
Internet marketing
2
Markenführung
2
Mobile business
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Australia
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Australien
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Beziehungsmarketing
1
Consumer attitudes
1
Deutschland
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Distribution channel
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E-commerce
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Electronic Banking
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Electronic Commerce
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Electronic banking
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Erfolgsfaktor
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Germany
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Hispanic marketing
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Hispanics
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Hispano-Amerikaner
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Hofstede's model
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Interactive media
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Interaktive Medien
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Marketing management
1
Marketingmanagement
1
Mobile Anwendung
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Atli Geir Hallgrímsson
1
Dix, Steve
1
Fagerstrøm, Asle
1
Jamieson, Kyle
1
Karson, Eric
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Petrescu, Maria
1
Phau, Ian
1
Sajad Rezaei
1
Shimul, Anwar Sadat
1
Valdimar Sigurdsson
1
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Internetökonomie und Hybridität
Journal of promotion management : JPM
Journal of retailing and consumer services
10
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Digital advertising : theory and research
6
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
SpringerLink / Bücher
6
Business horizons
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Handbook of research on mobile marketing management
4
Journal of marketing
4
Journal of marketing research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
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ECONIS (ZBW)
4
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1
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
4
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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