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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
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Search: subject_exact:"Mobiles Marketing"
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Internet marketing
Mobile Marketing
13
Mobile marketing
13
Consumer behaviour
8
Konsumentenverhalten
8
Mobile communications
8
Mobilkommunikation
8
Online-Marketing
8
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Mobile advertising
4
Social Web
4
Social web
4
Marketing management
3
Marketingmanagement
3
Mobile phone
3
Mobiltelefon
3
Viral marketing
3
Virales Marketing
3
Brand management
2
E-commerce
2
Electronic Commerce
2
Internet
2
Markenführung
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Mobile Anwendung
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Mobile Business
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Mobile application
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Mobile business
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Online retailing
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Online-Handel
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advertising value
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Australia
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Australien
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Beziehungsmarketing
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China
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Baek, Tae Hyun
1
Banerjee, Syagnik
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Ha, Young
1
Im, Hyunjoo
1
Kanso, Ali
1
Kim, Mikyoung
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Liu, Fang
1
Longstreet, Phil
1
Murillo, Enrique
1
Olaru, Doina
1
Perren, Rebeca
1
Stewart, Kristin
1
Yoo, Kyunga
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Zhang, Yong
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Internetökonomie und Hybridität
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of business research : JBR
7
Business horizons
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Technological forecasting & social change : an international journal
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
1
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
4
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
5
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
8
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
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