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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Seife"
~subject:"Werbung"
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Werbung
Consumer behaviour
11
Konsumentenverhalten
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Sustainable product
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7
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Chang, Chingching
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Fox, Alexa K.
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Jiang, Zihao
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Lee, Eun Mi
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Oakley, Jared
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Reece, Bonnie B.
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Journal of advertising : official publication of the American Academy of Advertising
Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
3
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of global fashion marketing : JGfM
2
Journal of promotion management : innovations in planning and applied research
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Green advertising and the reluctant consumer
1
ICC publication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nepalese journal of economics : a publication of Uniglobe College
1
Proceedings of World Business and Economics Research Conference 2012
1
Psychology & marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The journal of brand management : an international journal
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Wirtschaftswissenschaft
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ECONIS (ZBW)
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Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
4
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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