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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"GLO discussion paper"
~isPartOf:"Journal of interdisciplinary economics"
~subject:"Fernsehwerbung"
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Fernsehwerbung
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Blackford, Benjamin J.
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Brocato, E. Deanne
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Journal of advertising : official publication of the American Academy of Advertising
GLO discussion paper
Journal of interdisciplinary economics
Advertising and violence : concepts and perspectives
4
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
2
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
3
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
4
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
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