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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Pricing strategy"
~subject:"Product Placement"
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Pricing strategy
Product Placement
Consumer behaviour
855
Konsumentenverhalten
855
Brand management
573
Markenführung
573
Brand image
474
Markenimage
474
Brand
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Markenartikel
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Beziehungsmarketing
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Dens, Nathalie
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
The journal of brand management : an international journal
The journal of product & brand management
Journal of revenue and pricing management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of business research : JBR
65
Journal of retailing and consumer services
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
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International journal of industrial organization
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33
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International journal of hospitality management
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Omega : the international journal of management science
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European journal of marketing : EJM
18
International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
16
NBER working paper series
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Discussion paper / Centre for Economic Policy Research
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Economics letters
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Marketing letters : a journal of research in marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER Working Paper
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Psychology & marketing
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CESifo working papers
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International journal of advertising : the review of marketing communications
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Applied economics
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Discussion paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management strategy : JEMS
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Transportation research / E : an international journal
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Discussion paper / Tinbergen Institute
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ECONIS (ZBW)
54
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1
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
2
Compromise pricing in luxury
Parguel, Béatrice
;
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10013164372
Saved in:
3
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
4
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
5
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
6
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
7
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
8
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
9
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
10
The impact of price promotions on checkout donations
Xia, Lan
;
Bechwati, Nada Nasr
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 734-749
Persistent link: https://www.econbiz.de/10011808412
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