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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Taylor, Charles Raymond"
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Taylor, Charles Raymond
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
5
Advances in international marketing
4
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising
2
Advances in international marketing 1474-7979 v. 18
1
Digital advertising : theory and research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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2
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
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