The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Marina Puzakova; Hyokjin Kwak; Charles R. Taylor
| Year of publication: |
2013
|
|---|---|
| Authors: | Puzakova, Marina ; Kwak, Hyokjin ; Taylor, Charles Raymond |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 1, p. 16-29
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738749