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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Internet marketing"
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of sports marketing & sponsorship
3
International journal of sport management and marketing : IJSMM
2
Eurasian business review
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European Sport management quarterly : ESMQ
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Innovation: organization & management : IOM
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International Journal of Hospitality and Event Management
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International journal of advertising : the review of marketing communications
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Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Quantitative marketing and economics : QME
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
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A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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2
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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