//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Leopkey, Becca"
~person:"Taylor, Charles Raymond"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Sport event
4
Sportveranstaltung
4
Advertising
2
Sponsoring
2
Sponsorship
2
Sport
2
Sports
2
Werbung
2
2018 PyeongChang Winter Games
1
Advertising effects
1
Brand extension
1
Brand image
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Fernsehwerbung
1
Freizeitverhalten
1
Guerilla marketing
1
Guerilla-Marketing
1
Internet marketing
1
Jugendarbeitslosigkeit
1
Jugendliche
1
Junge Arbeitskräfte
1
Leisure behaviour
1
Management
1
Markenimage
1
Markentransfer
1
Olympic sponsorship
1
Olympische Spiele <30., 2012, London>
1
Online-Marketing
1
Organisation
1
Organization
1
Professional sports
1
Profisport
1
Sport policy
1
Sportpolitik
1
Television advertising
1
Werbewirkung
1
Young workers
1
Youth
1
Youth unemployment
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Leopkey, Becca
Taylor, Charles Raymond
O'Reilly, Norm
6
Strittmatter, Anna-Maria
4
Armenakyan, Anahit
3
Desbordes, Michel
3
Heslop, Louise A.
3
Houlihan, Barrie
3
Kaplanidou, Kyriaki
3
Lu, Irene R. R.
3
Nadeau, John
3
Parent, Milena M.
3
Pegoraro, Ann
3
Séguin, Benoit
3
Abeza, Gashaw
2
Dickson, Geoff
2
Ellis, Dana
2
Ferrand, Alain
2
Gee, Sarah
2
Hallmann, Kristin
2
Hambrick, Marion E.
2
Hanstad, Dag Vidar
2
Jeong, Yongick
2
Kim, Ari
2
Kristiansen, Elsa
2
Lacey, Russell
2
Naraine, Michael L.
2
Pedersen, Paul M.
2
Phelps, Sean
2
Storm, Rasmus K.
2
Won, Doyeon
2
Zhao, Xinshu
2
Abril Barrie, Carmen
1
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Al-Emadi, Mohammed
1
Alderman, Derek H.
1
Alguacil, Mario
1
Amato, Christie H.
1
Anderson, Dean F.
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
European Sport management quarterly : ESMQ
4
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport, Business and Management : an international journal ; SBM
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Introduction : youth, sport and the Youth Olympic Games
Houlihan, Barrie
;
Leopkey, Becca
;
MacIntosh, Eric W.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011861911
Saved in:
3
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
4
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->