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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Sport event"
~subject:"Sportmarketing"
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Sport event
Sportmarketing
Sportveranstaltung
47
Sports marketing
19
Sponsoring
18
Sponsorship
18
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
12
Werbewirkung
12
Football
11
Fußball
11
Sport
11
Sports
11
Big event
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Brand image
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Lacey, Russell
4
Grohs, Reinhard
3
Scheinbaum, Angeline Close
3
Taylor, Charles Raymond
3
Al Emadi, Ahmed
2
Cornwell, T. Bettina
2
Deitz, George D.
2
Diop, Abdoulaye
2
Jeong, Yongick
2
Kaplanidou, Kyriaki
2
Koenigstorfer, Joerg
2
Raventós, Pedro
2
Reisinger, Heribert
2
Zhao, Xinshu
2
Zolezzi, Sandro
2
Abril Barrie, Carmen
1
Al-Ali Mustafa, S.
1
Alvarez, Isabel
1
Ap, John
1
Bee, Colleen
1
Bek, David
1
Boronczyk, Felix
1
Boutsouki, Christina
1
Breuer, Christoph
1
Brittain, Ian
1
Burton, Jennifer Lee
1
Buzeta, Cristian
1
Chien, P. Monica
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Choi, Jiwon
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Choi, Yung Kyun
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Coleman, Joshua T.
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Corsi, Armando Maria
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Dalakas, Vassilis
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Davis, John A.
1
Drengner, Jan
1
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1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sports economics
120
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
Journal of hospitality marketing & management
7
Springer eBook Collection
7
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ECONIS (ZBW)
47
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
How business legacy influences organising body legitimacy in the delivery of mega events : the drift to myth at Rio 2016
Merendino, Alessandro
;
Bek, David
;
Timms, Jill
- In:
Journal of business research : JBR
129
(
2021
),
pp. 29-42
Persistent link: https://www.econbiz.de/10012509296
Saved in:
5
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
6
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
7
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
9
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
10
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
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