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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Event-Marketing"
~subject:"Markenimage"
~subject:"United States"
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Search: subject_exact:"Sports event"
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Event-Marketing
Markenimage
United States
Sport event
31
Sportveranstaltung
31
Advertising effects
9
Werbewirkung
9
Football
8
Fußball
8
Sponsoring
8
Sponsorship
8
Big event
7
Großveranstaltung
7
Advertising
6
Fernsehwerbung
6
Television advertising
6
Tourism
6
Tourismus
6
Werbung
6
Brand image
5
Sportmarketing
5
Sports marketing
5
Consumer behaviour
4
Event marketing
4
Impact assessment
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Sport
4
Sports
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USA
4
Wirkungsanalyse
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Destination management
3
Destinationsmanagement
3
Holiday behaviour
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Meinung
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Opinion
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Urlaubsverhalten
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Athletes
2
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English
11
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Bernthal, Matthew
1
Casoli, Debora
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Coleman, Joshua T.
1
Corsini, Noemi
1
Davis, John A.
1
Deitz, George D.
1
Freling, Traci H.
1
Grisaffe, Douglas B.
1
Grohs, Reinhard
1
Hallmann, Kirstin
1
Han, Sangpil
1
Harrill, Rich
1
Huang, Jianping
1
Jeong, Yongick
1
Kaplanidou, Kiki
1
Kim, Hyunchil
1
Kim, Jin-woo
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Ki-young
1
Liu, Honglei
1
Magnini, Vincent P.
1
Müller, Sabine
1
Nagel, Mark
1
Patnaik, Sandeep
1
Peasley, Michael C.
1
Peng, Siqing
1
Presutti, Manuela
1
Purvis, Scott C.
1
Riner, Paul
1
Spotts, Harlan E.
1
Stafford, Marla Royne
1
Tran, Hai L.
1
Zehrer, Anita
1
Zhao, Xinshu
1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of sports economics
34
International journal of sport management and marketing : IJSMM
29
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
16
Tourism management : research, policies, practice
13
European Sport management quarterly : ESMQ
11
International journal of event and festival management
11
Journal of business research : JBR
10
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : JPM
7
International journal of sports marketing & sponsorship
6
International journal of sport finance
5
Applied economics
4
Tourism economics : the business and finance of tourism and recreation
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of services and operations management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of hospitality marketing & management
3
Managing service quality : MSQ ; an international journal
3
Sport, Business and Management : an international journal ; SBM
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Hamburg contemporary economic discussions
2
International journal of contemporary hospitality management
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
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ECONIS (ZBW)
11
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1
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
2
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
4
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
6
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
7
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
8
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
9
All work and no play makes Jack a dull boy : an exploration of business travelers' attendance at live, ticketed entertainment events
Bernthal, Matthew
;
Nagel, Mark
;
Harrill, Rich
;
Riner, Paul
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 213-224
Persistent link: https://www.econbiz.de/10009580579
Saved in:
10
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
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