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isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Verhaltensökonomik"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Markenimage
Verhaltensökonomik
Product counterfeiting
48
Produktpiraterie
48
Consumer behaviour
28
Konsumentenverhalten
28
Luxury goods
15
Luxusgüter
15
Software
15
Brand image
13
Brand
10
Brand management
10
Markenartikel
10
Markenführung
10
Immaterialgüterrechte
9
Intellectual property rights
9
Welt
7
World
7
Ethics
5
Ethik
5
Markenrecht
5
Trademark law
5
Consumer attitudes
4
Economic ethics
4
Internet
4
Risiko
4
Risk
4
Software piracy
4
Taiwan
4
Verbrauchereinstellung
4
Wirtschaftsethik
4
Behavioral economics
3
Copyright infringement
3
Digital goods
3
Digitale Güter
3
IT crime
3
IT law
3
IT-Kriminalität
3
IT-Recht
3
Jugendliche
3
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Article
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16
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English
16
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Amaral, Nelson Borges
1
Baghi, Ilaria
1
Burgess, Lois
1
Chambers, Valrie
1
Chen, Jie
1
Chiu, Hung-Chang
1
Choy, Minkyung
1
Cohen, Geraldine
1
Francis, Julie E.
1
Fryxell, Gerald
1
Gabrielli, Veronica
1
George, Beena
1
Goles, Tim
1
Grappi, Silvia
1
Hieke, Sophie
1
Hsieh, Yi-Ching
1
Jayatilaka, Bandula
1
Juggessur, Joshie
1
Kang, Jiyun
1
Kim Jae Il
1
Lee, Yangim
1
Liao, Yonghai
1
Lu, Mingyuan
1
Moores, Trevor T.
1
Park-Paops, Haesun
1
Parsons, Linda
1
Penz, Elfriede
1
Sonmez, Mahmut
1
Stöttinger, Barbara
1
Sullivan, Brandon A.
1
Teng, Lefa
1
Trim, Peter R. J.
1
Tunçel, Niray
1
Wang, Mei-Chien
1
Wilson, Jeremy M.
1
Yang, Deli
1
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Journal of business ethics : JOBE
International journal of consumer studies
The journal of brand management : an international journal
Journal of business research : JBR
11
The journal of product & brand management
5
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International marketing review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of global marketing
2
Luxury marketing : a challenge for theory and practice
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of law and economics
1
European journal of marketing
1
European journal of marketing : EJM
1
Gadjah Mada international journal of business
1
Handbook of research on new challenges and global outlooks in financial risk management
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of economics and finance
1
International journal of management practice : IJMP
1
International journal of production economics
1
Italian journal of marketing : ITJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing
1
Journal of advances in management research : JAMR
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic development
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international trade & commerce
1
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ECONIS (ZBW)
16
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date (oldest first)
1
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
2
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
3
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
4
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
5
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
6
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
7
Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
Saved in:
8
New brands diluting the personality of existing brands
Choy, Minkyung
;
Kim Jae Il
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 590-607
Persistent link: https://www.econbiz.de/10009785367
Saved in:
9
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
10
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
1
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