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isPartOf:"Journal of business research : JBR"
~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
1,450
Konsumentenverhalten
1,450
Brand management
352
Brand image
298
Markenimage
298
Beziehungsmarketing
292
Relationship marketing
292
Brand
196
Markenartikel
191
Social Web
183
Social web
183
Internet marketing
171
Online retailing
135
Online-Handel
135
Luxury goods
126
Luxusgüter
126
Customer satisfaction
117
Kundenzufriedenheit
117
Emotion
115
Advertising effects
112
Werbewirkung
112
Viral marketing
106
Virales Marketing
106
Einzelhandel
97
Retail trade
97
Dienstleistungsqualität
94
Personality psychology
94
Persönlichkeitspsychologie
94
Service quality
94
Advertising
82
Werbung
77
Experiment
62
Social media
58
Corporate Social Responsibility
57
Corporate social responsibility
57
Perception
57
Wahrnehmung
57
E-commerce
53
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465
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Filieri, Raffaele
8
Ko, Eunju
8
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
6
Dwivedi, Yogesh Kumar
6
Seo, Yuri
6
Teng, Lefa
6
Chatzipanagiotou, Kalliopi
4
Choi, Jeonghye
4
Christodoulides, George
4
Fastoso, Fernando
4
Japutra, Arnold
4
Mandler, Timo
4
Melewar, T. C.
4
Merchant, Altaf
4
Michel, Géraldine
4
Oghazi, Pejvak
4
Phau, Ian
4
Richard, Marie-Odile
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
3
Ekinci, Yuksel
3
Foroudi, Pantea
3
Foti, Lianne
3
Gierl, Heribert
3
Grohs, Reinhard
3
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Journal of business research : JBR
Journal of retailing and consumer services
318
The journal of product & brand management
188
The journal of brand management : an international journal
178
International journal of advertising : the review of marketing communications
103
Journal of marketing communications
101
International journal of hospitality management
95
Journal of promotion management : innovations in planning and applied research
85
International journal of internet marketing and advertising : IJIMA
82
Asia Pacific journal of marketing and logistics
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Psychology & marketing
62
SpringerLink / Bücher
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
60
Journal of international consumer marketing
57
Marketing intelligence & planning
54
Journal of internet commerce
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
International journal of consumer studies
46
Journal of marketing
44
International journal of contemporary hospitality management
43
International journal of advertising : the quarterly review of marketing communications
42
International marketing review
41
Marketing letters : a journal of research in marketing
41
Journal of hospitality marketing & management
40
Journal of Islamic marketing
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of the Academy of Marketing Science
39
European journal of marketing : EJM
38
European journal of marketing
37
Journal of global marketing
37
Journal of travel and tourism marketing
37
Journal of fashion marketing and management
35
Technological forecasting & social change : an international journal
35
Young consumers : insight and ideas for responsible marketers
35
Global business review
34
Journal of promotion management : JPM
34
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ECONIS (ZBW)
465
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465
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
4
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
5
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
6
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
7
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
10
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
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