Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Year of publication: |
2024
|
---|---|
Authors: | Teng, Lefa ; Sun, Chuluo ; Chen, Yifei ; Lever, Michael W. ; Foti, Lianne |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 180.2024, Art.-No. 114698, p. 1-15
|
Subject: | Human-robot interaction | Intelligent robots | Power distance belief | Robot role positioning | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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