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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business market management : JBM"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
347
Business-to-business marketing
347
Lieferantenmanagement
231
Supplier relationship management
231
Relationship marketing
123
Beziehungsmarketing
121
Marketing management
53
Marketingmanagement
53
E-commerce
42
Electronic Commerce
42
Salespeople
42
Verkaufspersonal
42
Consumer behaviour
38
Konsumentenverhalten
38
Selling
35
Verkauf
35
B2B
31
Customer satisfaction
31
Kundenzufriedenheit
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Social Web
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Social web
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Brand management
29
Markenführung
29
Innovation
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Value creation
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Bibliometrics
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Brand image
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Internet marketing
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Markenimage
21
Online-Marketing
21
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Business-to-business
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Customer value
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337
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Kowalkowski, Christian
9
Johnston, Wesley J.
6
Kindström, Daniel
5
Sharma, Piyush
5
Garry, Tony
4
Granot, Elad
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Huang, Ying
3
Kittur, Prathamesh
3
Merigo, Jose Maria
3
Mora Cortez, Roberto
3
Nordin, Fredrik
3
Parvinen, Petri
3
Rollins, Minna
3
Russo, Ivan
3
Åge, Lars-Johan
3
Anaza, Nwamaka A.
2
Asare, Anthony K.
2
Badrinarayanan, Vishag
2
Burton, Jamie
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chatterjee, Swagato
2
Chaudhuri, Ranjan
2
Chelariu, Cristian
2
Chung, Henry F. L.
2
Cobelli, Nicola
2
D'Alessandro, Steven
2
Dash, Satyabhusan
2
Dong, Maggie Chuoyan
2
Drummond, Conor
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Geigenmüller, Anja
2
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Journal of business research : JBR
Journal of business market management : JBM
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
Journal of business-to-business marketing
126
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
347
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347
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
4
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
5
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
6
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
7
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
8
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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