//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business market management : JBM"
~subject:"Betriebliche Wertschöpfung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
B-to-B-Marketing
112
Business-to-business marketing
112
Lieferantenmanagement
81
Supplier relationship management
81
Relationship marketing
37
Beziehungsmarketing
36
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
12
Markenführung
12
Digital platform
11
Digitale Plattform
11
Brand image
10
Markenimage
10
Social Web
10
Social web
10
B2B
9
B2B marketing
8
Business-to-business
8
Value creation
8
Business network
7
Customer value
7
Digitalisierung
7
Digitization
7
Innovation
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Unternehmensnetzwerk
7
Bibliometrics
6
Bibliometrie
6
Customer satisfaction
6
Internet marketing
6
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Appio, Francesco Paolo
1
Chatterjee, Sharmila C.
1
Chiao, Benjamin
1
Claro, Danny Pimentel
1
Germiniano, Renato
1
He, Jiaxun
1
Hinterhuber, Andreas
1
Latinovic, Zoran
1
Leone, Daniele
1
Martens, Jonas
1
O'Cass, Aron
1
Parvinen, Petri
1
Pöyry, Essi
1
Ramos, Carla
1
Schiavone, Francesco
1
Slepniov, Dmitrij
1
Sok, Phyra
1
Struwe, Sascha
1
Zhang, Shuang
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of business market management : JBM
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
18
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
European journal of marketing
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of creating value
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Leone, Daniele
;
Schiavone, Francesco
;
Appio, Francesco Paolo
- In:
Journal of business research : JBR
129
(
2021
),
pp. 849-859
Persistent link: https://www.econbiz.de/10012509753
Saved in:
6
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
7
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
8
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->