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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Brand management"
~subject:"Werbung"
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Search: subject_exact:"Verkaufsförderung"
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Brand management
Werbung
Sales promotion
105
Verkaufsförderung
105
Consumer behaviour
48
Konsumentenverhalten
48
Preismanagement
28
Pricing strategy
28
Einzelhandel
22
Retail trade
22
Einzelhandelspreis
14
Retail price
14
Advertising effects
12
Werbewirkung
12
Rabatt
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Ladengestaltung
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Low-cost strategy
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Niedrigpreisstrategie
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Store design
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Markenführung
8
Theorie
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Theory
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USA
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United States
8
Advertising
7
Marketing management
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Marketingmanagement
7
Price promotions
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Beziehungsmarketing
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Brand image
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Distribution channel
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenimage
6
Relationship marketing
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Salespeople
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Verkaufspersonal
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Assaf, A. Georges
1
Capizzani, Mario
1
Choi, Sunhee
1
Cowan, Kirsten
1
Dass, Mayukh
1
DeRoos, Nicolas
1
Doorn, Jenny van
1
Duhan, Dale F.
1
Farías, Pablo
1
Fink, Elian
1
González, Jorge
1
Guizani, Haythem
1
Guzman, Francisco
1
Han, Eunjoo
1
Hidalgo, Pedro
1
Hing, Nerilee
1
Kim, Claire Heeryung
1
Lamont, Matthew
1
Le Dang Lang
1
Li, Wenjing
1
Lim, Weng Marc
1
Lu, Qiang
1
Manzur, Enrique
1
Mead, James A.
1
Merunka, Dwight
1
Olavarrieta, Sergio
1
Osuna, Ignacio
1
Palmeira, Maricio M.
1
Richerson, Rob
1
Risselada, Hans
1
Singh, Sonika
1
Spotts, Harlan E.
1
Thomas, Dominic
1
Uribe, Rodrigo
1
Valette-Florence, Pierre
1
Verhoef, Peter C.
1
Vitartas, Peter
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Wu, Jessica
1
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
9
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Journal of marketing research : JMR
5
European journal of marketing : EJM
3
Journal of marketing
3
The international review of retail, distribution and consumer research
3
American journal of agricultural economics
2
Dtv
2
European research studies
2
Global business review
2
Global journal of business management : GJBM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
The McGraw-Hill/Irwin series in marketing
2
The journal of consumer marketing
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
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ECONIS (ZBW)
14
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14
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
5
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
6
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
7
Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
Saved in:
8
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
9
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
10
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
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