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isPartOf:"Journal of business research : JBR"
~person:"Alamanos, Eleftherios"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
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Alamanos, Eleftherios
Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
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Teng, Lefa
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Michel, Géraldine
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Richard, Marie-Odile
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Chatzipanagiotou, Kalliopi
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Choi, Jeonghye
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Christodoulides, George
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Ekinci, Yuksel
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Fastoso, Fernando
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Grohs, Reinhard
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Gupta, Suraksha
4
Japutra, Arnold
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Liu, Martin J.
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Mandler, Timo
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Melewar, T. C.
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Oghazi, Pejvak
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Phau, Ian
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Roy, Sanjit
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Ruiz Mafe, Carla
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Septianto, Felix
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Shukla, Paurav
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Voyer, Benjamin G.
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
2
Website design quality and usage behavior : unified theory of acceptance and use of technology
Al Qeisi, Kholoud
;
Dennis, Charles
;
Alamanos, Eleftherios
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2282-2290
Persistent link: https://www.econbiz.de/10010401997
Saved in:
3
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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