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isPartOf:"Journal of business research : JBR"
~person:"Gupta, Suraksha"
~subject:"Brand"
~subject:"Online-Marketing"
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Gupta, Suraksha
Ko, Eunju
10
Filieri, Raffaele
9
Dwivedi, Yogesh Kumar
5
Richard, Marie-Odile
5
Seo, Yuri
5
Choi, Jeonghye
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Diamantopoulos, Adamantios
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Shukla, Paurav
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Grohs, Reinhard
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Koll, Oliver
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Mandler, Timo
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Merchant, Altaf
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Michel, Géraldine
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Motoki, Kosuke
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Phau, Ian
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Ruiz Mafe, Carla
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Salo, Jari
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Teck Ming Tan
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Torres, Pedro M.
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Wang, Fang
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Qualitative market research : an international journal
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Working paper / Indian Institute of Management, Ahmedabad
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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
2
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
3
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Saved in:
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