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isPartOf:"Journal of business research : JBR"
~person:"Phau, Ian"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Beziehungsmarketing
2
Brand image
2
Ingredient branding
2
Markenimage
2
Relationship marketing
2
Brand attitude
1
Brand equity
1
Brand love
1
Comparison
1
Consumer behavior
1
Corroboration
1
Country-of-origin
1
Cross-cultural comparison
1
Cross-culture
1
Customer equity
1
Customer value
1
Einzelhandel
1
Emotion
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1
Gesundheitsreform
1
Health care reform
1
Hotel industry
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Hotellerie
1
Internet marketing
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Japan
1
Kundenwert
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Luxury brand strategies
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Luxury branding
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Phau, Ian
Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
7
Teng, Lefa
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
6
Merchant, Altaf
5
Michel, Géraldine
5
Richard, Marie-Odile
5
Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
4
Choi, Jeonghye
4
Christodoulides, George
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Japutra, Arnold
4
Liu, Martin J.
4
Mandler, Timo
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
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Journal of business research : JBR
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
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