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isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Emotion"
~subject:"Experiment"
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Search: subject_exact:"Consumer Behaviour"
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Emotion
Experiment
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Brand
233
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Dienstleistungsqualität
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Einzelhandel
120
Retail trade
120
Service quality
120
Personality psychology
110
Persönlichkeitspsychologie
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Advertising
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Werbung
97
Perception
72
Wahrnehmung
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Corporate Social Responsibility
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Corporate social responsibility
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Marketingmanagement
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Septianto, Felix
6
Oppewal, Harmen
4
Arslanagic-Kalajdzic, Maja
3
Chebat, Jean-Charles
3
Gustafsson, Anders
3
Lervik-Olsen, Line
3
Richard, Marie-Odile
3
Shams, Poja
3
Barnes, Donald C.
2
Caruelle, Delphine
2
Chiew, Tung Moi
2
Cui, Yuanyuan
2
Das, Gopal
2
Dawra, Jagrook
2
Dlačić, Jasmina
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Folse, Judith Anne Garretson
2
Garaus, Marion
2
Givi, Julian
2
Hasford, Jonathan
2
Ibáñez-Sánchez, Sergio
2
Kadic-Maglajlic, Selma
2
Kalakbandi, Vinay Kumar
2
Ketron, Seth
2
Kidwell, Blair
2
Kim, Jungkeun
2
Laroche, Michel
2
Loureiro, Sandra Maria Correia
2
Lowrey, Tina M.
2
Marshall, Roger
2
Mattila, Anna S.
2
Mazaheri, Ebrahim
2
McKay-Nesbitt, Jane
2
Meißner, Martin
2
Naletelich, Kelly
2
Northey, Gavin
2
Padamwar, Pravesh Kumar
2
Pinto, Diego Costa
2
Ruiz Mafe, Carla
2
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Journal of business research : JBR
Journal of retailing and consumer services
163
International journal of hospitality management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Psychology & marketing
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
Journal of economic behavior & organization : JEBO
68
Journal of marketing research : JMR
63
Journal of behavioral and experimental economics
56
Tourism management : research, policies, practice
54
Journal of behavioral decision making
50
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
49
Journal of economic psychology : research in economic psychology and behavioral economics
48
Journal of travel and tourism marketing
48
International journal of consumer studies
46
The journal of product & brand management
44
European journal of marketing : EJM
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Marketing letters : a journal of research in marketing
40
Food policy : economics planning and politics of food and agriculture
39
Journal of hospitality marketing & management
39
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
37
The journal of services marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of brand management : an international journal
36
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
NBER working paper series
31
International journal of contemporary hospitality management
30
European journal of marketing
29
Journal of consumer research : JCR ; an interdisciplinary journal
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper
28
Information systems research : ISR
28
Tourism management perspectives : TMP
28
CESifo working papers
27
Discussion paper series / IZA
27
Journal of retailing
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
26
International journal of advertising : the review of marketing communications
26
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ECONIS (ZBW)
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
3
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
4
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
5
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
6
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
7
Render good for evil? : the relationship between customer mistreatment and customer-oriented citizenship behavior
Ni, Dan
;
Liu, Xin
;
Zheng, Xiaoming
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014535957
Saved in:
8
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
9
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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