//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Dienstleistungsqualität
Online-Marketing
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Einzelhandel
120
Retail trade
120
Service quality
120
Personality psychology
110
Persönlichkeitspsychologie
110
Advertising
102
Werbung
97
Experiment
80
Perception
72
Wahrnehmung
71
Corporate Social Responsibility
70
Corporate social responsibility
70
Marketing management
69
Marketingmanagement
69
more ...
less ...
Online availability
All
Undetermined
425
Free
12
Type of publication
All
Article
504
Type of publication (narrower categories)
All
Article in journal
504
Aufsatz in Zeitschrift
504
Conference paper
3
Konferenzbeitrag
3
Language
All
English
504
Author
All
Filieri, Raffaele
10
Ko, Eunju
10
Balaji, M. S.
5
Dwivedi, Yogesh Kumar
5
Richard, Marie-Odile
5
Seo, Yuri
5
Choi, Jeonghye
4
Diamantopoulos, Adamantios
4
Mattila, Anna S.
4
Salo, Jari
4
Shukla, Paurav
4
Teng, Lefa
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Alamanos, Eleftherios
3
Augusto, Mário Gomes
3
Baker, Thomas L.
3
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Chatzipanagiotou, Kalliopi
3
Chebat, Jean-Charles
3
Christodoulides, George
3
Donthu, Naveen
3
Ekinci, Yuksel
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Gupta, Suraksha
3
Gustafsson, Anders
3
Japutra, Arnold
3
Koll, Oliver
3
Laroche, Michel
3
Mandler, Timo
3
McColl-Kennedy, Janet R.
3
McLean, Graeme J.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Osei-Frimpong, Kofi
3
Phau, Ian
3
Roy, Sanjit
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
504
International journal of hospitality management
254
The journal of product & brand management
202
The journal of brand management : an international journal
201
International journal of internet marketing and advertising : IJIMA
127
The journal of services marketing
117
International journal of contemporary hospitality management
110
Psychology & marketing
110
Journal of hospitality marketing & management
107
Cogent business & management
106
Journal of marketing communications
101
Asia Pacific journal of marketing and logistics
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
International journal of advertising : the review of marketing communications
91
Journal of travel and tourism marketing
90
European journal of marketing : EJM
78
The service industries journal
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Journal of internet commerce
73
Journal of promotion management : innovations in planning and applied research
73
International journal of electronic marketing and retailing : IJEMR
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Services marketing quarterly
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
Journal of strategic marketing
68
Journal of marketing
65
Journal of the Academy of Marketing Science
65
International journal of consumer studies
63
Marketing intelligence & planning
62
Journal of retailing
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of international consumer marketing
57
Tourism management : research, policies, practice
57
Marketing letters : a journal of research in marketing
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
The journal of consumer marketing
53
Journal of promotion management : JPM
50
International journal of retail & distribution management
49
more ...
less ...
Source
All
ECONIS (ZBW)
504
Showing
1
-
10
of
504
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->