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isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Handel"
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Internet marketing
Markenimage
Online retailing
212
Online-Handel
212
Consumer behaviour
168
Konsumentenverhalten
168
Online-Marketing
70
E-commerce
69
Electronic Commerce
69
Social Web
44
Social web
44
Viral marketing
44
Virales Marketing
44
Einzelhandel
39
Retail trade
39
Beziehungsmarketing
37
Relationship marketing
37
Customer satisfaction
19
Kundenzufriedenheit
19
Confidence
17
Vertrauen
17
Distribution channel
16
Vertriebsweg
16
Dienstleistungsqualität
14
Personalization
14
Service quality
14
Online reviews
13
Website
13
Brand management
12
Internet
12
Markenführung
12
Emotion
11
Online shopping
11
Personalisierung
11
Virtual reality
11
Virtuelle Realität
11
Brand image
10
Data Mining
10
Data mining
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English
74
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Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Kim, Jikyung
2
Peng, Ling
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Rana, Nripendra P.
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Richard, Marie-Odile
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Ruiz Mafe, Carla
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Teng, Lefa
2
Wang, Fang
2
Aiello, Gaetano
1
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1
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1
Anurag Singh
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Augusto, Mário Gomes
1
Bala, Pradip Kumar
1
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1
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1
Banerjee, Snehasish
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
Behl, Abhishek
1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
Information systems research : ISR
32
International journal of internet marketing and advertising : IJIMA
32
International journal of electronic marketing and retailing : IJEMR
30
International journal of hospitality management
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Electronic commerce research
23
Journal of internet commerce
23
Journal of electronic commerce research : JECR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
19
Journal of retailing
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Tourism management : research, policies, practice
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
Cogent business & management
13
International journal of business information systems : IJBIS
13
International journal of retail & distribution management
13
Journal of marketing communications
12
Journal of marketing research
12
Springer eBook Collection
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
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ECONIS (ZBW)
74
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
3
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
4
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
5
Understanding online fake review production strategies
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534257
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
9
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
10
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
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