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isPartOf:"Journal of business research : JBR"
~subject:"National culture"
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Journal of business research : JBR
Journal of international consumer marketing
34
Journal of global marketing
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
15
International marketing review
12
Journal of international marketing
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Cogent business & management
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Journal of euromarketing
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Australasian marketing journal
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International business review : the official journal of the European International Business Academy
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Journal of Islamic marketing
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing communications
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Central European business review : CEBR
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics and management
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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Research in consumer behavior
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Tourism management perspectives : TMP
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AMS review : official publication of the Academy of Marketing Science
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Advances in business strategy and competitive advantage (ABSCA) book series
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Beyond Hofstede : culture frameworks for global marketing and management
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ECONIS (ZBW)
33
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1
Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
4
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
5
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang
;
Gonzalez-Jimenez, Hector
;
Wang, Shenghui
- In:
Journal of business research : JBR
130
(
2021
),
pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
Saved in:
6
Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng
;
Pinto, Inês
- In:
Journal of business research : JBR
124
(
2021
),
pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
Saved in:
7
Transcultural identity development among third generation minority consumers
Takhar-Lail, Amandeep
;
Jamal, Ahmad
;
Kizgin, Hatice
- In:
Journal of business research : JBR
133
(
2021
),
pp. 132-142
Persistent link: https://www.econbiz.de/10012590179
Saved in:
8
The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong
;
Yang, Jie
;
Yoo, Boonghee
- In:
Journal of business research : JBR
108
(
2020
),
pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
Saved in:
9
Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž
;
Ding, Zhonghui
;
Hirose, Morikazu
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
Saved in:
10
The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin
;
Torelli, Carlos J.
;
Lalwani, Ashok K.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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